A/B Testing

A/B testing (also known as split testing and bucket testing) is a randomized method of comparing two versions of an element (A and B) against each other to determine which one performs better using a metric to define success. To determine which one is better, you subject both versions to experimentation simultaneously. ​In the end, […]

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Customer Discovery Interviews

Interviewing potential customers to gain insights about their perspective, pain points, purchasing habits, and so forth. Interviews also generate empathy between the customer and the entrepreneur to better aid the design and ideation process. The best interviews help narrow down the target market and provide a deep understanding of what causes a market need and […]

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