A/B Testing

A/B testing (also known as split testing and bucket testing) is a randomized method of comparing two versions of an element (A and B) against each other to determine which one performs better using a metric to define success. To determine which one is better, you subject both versions to experimentation simultaneously. ​In the end, […]

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Survey – Net Promoter Score

5125″ Net Promoter Score identifies customer loyalty to the brand or product. The survey uses a score of 0 to 10 to the answer to the question:​ “How likely is it that you would recommend [company X or product Y] to a friend or colleague?”. Net Promoter Score was first introduced by ​Frederick F. Reichheld​ […]

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Data Mining

5105″ Data mining uses statistics from large amounts of data to learn about target markets and customer behaviors. Data mining can make use of data warehouses or big data. Helps Answer ● Who is our customer? ● What are their preferences? ● How do they rank planned feature sets? Data mining can start with a […]

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Customer Discovery Interviews

Interviewing potential customers to gain insights about their perspective, pain points, purchasing habits, and so forth. Interviews also generate empathy between the customer and the entrepreneur to better aid the design and ideation process. The best interviews help narrow down the target market and provide a deep understanding of what causes a market need and […]

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