Survey – Net Promoter Score

5125″ Net Promoter Score identifies customer loyalty to the brand or product. The survey uses a score of 0 to 10 to the answer to the question:​ “How likely is it that you would recommend [company X or product Y] to a friend or colleague?”. Net Promoter Score was first introduced by ​Frederick F. Reichheld​ […]

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Usability Testing

Usability testing is observing users trying to complete a series of tasks with an interactive product. The product can be any level of fidelity from a paper mockup to a fully functioning product. Users are asked to perform a series of tasks and the observer record whether the user is able to perform them and […]

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Competitive Analysis

5121″ Competitive Analysis is very much a secondary research method which you can perform online, relatively quickly and comprehensively. The analysis is absolutely crucial for any new business idea. As you are defining your idea, you need to conduct research in order to paint a picture of the competitor landscape. You will likely start out […]

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Concierge Test

Concierge is a technique to test the solution of a customer problem by manually performing tasks as a service. Typically it is inefficient in terms of cost effectiveness, but can provide detailed information about how a solution ​can​ be created and what minimum viable feature set should be included in an automated and optimized product. […]

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Comprehension Test

5110″ A Comprehension Test will evaluate whether the customer ​understands​ the marketing message explaining the value proposition. This eliminates a possible false negative bias on smoke tests where the customer indicates they do not ​want​ the value proposition when they actually do not ​understand​ it. Helps Answer Does the customer understand the value proposition? How […]

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Customer Discovery Interviews

Interviewing potential customers to gain insights about their perspective, pain points, purchasing habits, and so forth. Interviews also generate empathy between the customer and the entrepreneur to better aid the design and ideation process. The best interviews help narrow down the target market and provide a deep understanding of what causes a market need and […]

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