A/B testing (also known as split testing and bucket testing) is a randomized method of comparing two versions of an element (A and B) against each other to determine which one performs better using a metric to define success. To determine which one is better, you subject both versions to experimentation simultaneously. In the end, […]Continue reading "A/B Testing"
5125″ Net Promoter Score identifies customer loyalty to the brand or product. The survey uses a score of 0 to 10 to the answer to the question: “How likely is it that you would recommend [company X or product Y] to a friend or colleague?”. Net Promoter Score was first introduced by Frederick F. Reichheld […]Continue reading "Survey – Net Promoter Score"