Comprehension Test

5110″ A Comprehension Test will evaluate whether the customer ​understands​ the marketing message explaining the value proposition. This eliminates a possible false negative bias on smoke tests where the customer indicates they do not ​want​ the value proposition when they actually do not ​understand​ it. Helps Answer Does the customer understand the value proposition? How […]

Continue reading "Comprehension Test"

• Copyright © 2020 Generator Network • Generated by Creative Corner Inc •