A/B testing (also known as split testing and bucket testing) is a randomized method of comparing two versions of an element (A and B) against each other to determine which one performs better using a metric to define success. To determine which one is better, you subject both versions to experimentation simultaneously. In the end, […]Continue reading "A/B Testing"
5125″ Net Promoter Score identifies customer loyalty to the brand or product. The survey uses a score of 0 to 10 to the answer to the question: “How likely is it that you would recommend [company X or product Y] to a friend or colleague?”. Net Promoter Score was first introduced by Frederick F. Reichheld […]Continue reading "Survey – Net Promoter Score"
Usability testing is observing users trying to complete a series of tasks with an interactive product. The product can be any level of fidelity from a paper mockup to a fully functioning product. Users are asked to perform a series of tasks and the observer record whether the user is able to perform them and […]Continue reading "Usability Testing"
5121″ Competitive Analysis is very much a secondary research method which you can perform online, relatively quickly and comprehensively. The analysis is absolutely crucial for any new business idea. As you are defining your idea, you need to conduct research in order to paint a picture of the competitor landscape. You will likely start out […]Continue reading "Competitive Analysis"
5119″ A Demo Pitch is when you are presenting or pitching your solution using some kind of product or service demonstration in the hope to convince a potential customer. As a method it is similar to a Solution Interview but typically takes place at a later stage, as the solution becomes more baked and you […]Continue reading "Demo Pitch"
Concierge is a technique to test the solution of a customer problem by manually performing tasks as a service. Typically it is inefficient in terms of cost effectiveness, but can provide detailed information about how a solution can be created and what minimum viable feature set should be included in an automated and optimized product. […]Continue reading "Concierge Test"
A complex survey method where customers choose between product offerings that have different attributes such as price, screen size, or weight. Statistical analysis is then used to reveal the relative value of each attribute and predict the value of each possible combination of features. Helps Answer Does a particular new feature have any value in […]Continue reading "Conjoint Analysis"
5112″ A smoke test is an experiment designed to test market demand for a specific value proposition. This test is often conducted before there is any ability to deliver the value proposition. The value proposition is presented to the customer in some way in exchange for any form of payment that would indicate true market […]Continue reading "Smoke Test"
5110″ A Comprehension Test will evaluate whether the customer understands the marketing message explaining the value proposition. This eliminates a possible false negative bias on smoke tests where the customer indicates they do not want the value proposition when they actually do not understand it. Helps Answer Does the customer understand the value proposition? How […]Continue reading "Comprehension Test"