A/B Testing

A/B testing (also known as split testing and bucket testing) is a randomized method of comparing two versions of an element (A and B) against each other to determine which one performs better using a metric to define success. To determine which one is better, you subject both versions to experimentation simultaneously. ​In the end, […]

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Survey – Net Promoter Score

5125″ Net Promoter Score identifies customer loyalty to the brand or product. The survey uses a score of 0 to 10 to the answer to the question:​ “How likely is it that you would recommend [company X or product Y] to a friend or colleague?”. Net Promoter Score was first introduced by ​Frederick F. Reichheld​ […]

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Usability Testing

Usability testing is observing users trying to complete a series of tasks with an interactive product. The product can be any level of fidelity from a paper mockup to a fully functioning product. Users are asked to perform a series of tasks and the observer record whether the user is able to perform them and […]

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Competitive Analysis

5121″ Competitive Analysis is very much a secondary research method which you can perform online, relatively quickly and comprehensively. The analysis is absolutely crucial for any new business idea. As you are defining your idea, you need to conduct research in order to paint a picture of the competitor landscape. You will likely start out […]

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Demo Pitch

5119″ A Demo Pitch is when you are presenting or pitching your solution using some kind of product or service demonstration in the hope to convince a potential customer. As a method it is similar to a Solution Interview but typically takes place at a later stage, as the solution becomes more baked and you […]

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Concierge Test

Concierge is a technique to test the solution of a customer problem by manually performing tasks as a service. Typically it is inefficient in terms of cost effectiveness, but can provide detailed information about how a solution ​can​ be created and what minimum viable feature set should be included in an automated and optimized product. […]

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Conjoint Analysis

A complex survey method where customers choose between product offerings that have different attributes such as price, screen size, or weight. Statistical analysis is then used to reveal the relative value of each attribute and predict the value of each possible combination of features. Helps Answer Does a particular new feature have any value in […]

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Smoke Test

5112″ A smoke test is an experiment designed to test market demand for a specific value proposition. This test is often conducted before there is any ability to deliver the value proposition. The value proposition is presented to the customer in some way in exchange for any form of payment that would indicate true market […]

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Comprehension Test

5110″ A Comprehension Test will evaluate whether the customer ​understands​ the marketing message explaining the value proposition. This eliminates a possible false negative bias on smoke tests where the customer indicates they do not ​want​ the value proposition when they actually do not ​understand​ it. Helps Answer Does the customer understand the value proposition? How […]

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